Storybook Collection

Yellow Brick Road Costume Dress

Three friends set off down the road together — and now she gets to choose which one she wants to be.

A Costume Straight Out of the Storybook

Soft tulle, sweet detailing, and a look she'll recognise the moment she sees it. Whether she picks the blue gingham, the silver heart or the straw-field friend, this is the costume for book day at school, for Halloween, for the fancy-dress party — and for every afternoon in between when the living room becomes somewhere far more interesting.

Choose Her Look

Three styles, one dress. Pick hers above before adding to cart.

Blue Gingham Blue and white checks with a soft pinafore front, red ribbon trim and a cloud of pale tulle underneath.

Silver Heart Shining silver bodice with a little red heart at the chest, over a full skirt of bright red tulle.

Straw Friend Deep olive with stitched patch details, a rope-tie waist and layers of straw-coloured tulle.

Lovingly Detailed

Full, layered tulle skirt with proper body — made for spinning
Soft stretch bodice that pulls on easily and holds its shape
Storybook detailing chosen so she's recognised the moment she walks in
Sleeveless cut that layers happily over a long-sleeve top when it's cold
Three looks in one style, so sisters and friends can go together

Why Mamas Love This

Solves book day at school without a late-night trip to the shops
Works for Halloween, fancy dress, parties and everyday pretend play
Pulls straight on over her head — no fiddly zips or buttons
Photographs beautifully, indoors or out
The kind of costume that gets worn long after the party is over

What Little Adventurers Are Saying

★★★★★

"We got two — one for each of my girls — and they have not taken them off since. The tulle is really full, not the flat scratchy sort, and it pulls on in one go, which matters when you're getting two of them out the door."

Marta R. — Montevideo, Uruguay

Size Guide

Tap her age to see her size. If she's between two sizes, always go one size up.

2–3Y 4–5Y 6–7Y 8–9Y 10–12Y

Size S

Fits height: 95–105 cm
Length: 50 cm
Bodice: one size, stretches

Size M

Fits height: 105–115 cm
Length: 55 cm
Bodice: one size, stretches

Size L

Fits height: 115–125 cm
Length: 60 cm
Bodice: one size, stretches

Size XL

Fits height: 125–140 cm
Length: 65 cm
Bodice: one size, stretches

Size XXL

Fits height: 140–155 cm
Length: 70 cm
Bodice: one size, stretches

See all sizes side by side

Recommended Age	Size	Fits Height (cm)	Length, underarm to hem (cm)
2–3Y	S	95–105	50
4–5Y	M	105–115	55
6–7Y	L	115–125	60
8–9Y	XL	125–140	65
10–12Y	XXL	140–155	70

Two things worth knowing. The length is measured from under the arm down to the hem, not from the shoulder — so measure her the same way. And the stretchy bodice is one size across the whole range, made to fit a chest of roughly 40–70 cm, which takes most of the guesswork out.

All measurements are in centimetres and may vary slightly by 2–3 cm due to manual measurement. Ages and heights are a guide — if she falls between two sizes, choose the larger one. Colours may look a little different depending on your lighting and screen.

Every good story starts with someone deciding to set off. Let her pick which one she is.